Design is at the root of everything we do. To say it’s an obsession would not be overstating things. It has transformed our habits and our habitats. Wms & Co. offers everyday objects elevated by design and influenced by history. Each detail is carefully considered without becoming overwrought. These are exquisitely practical tools to enhance daily life. Use them often and they will acquire the rich patina of service. We think they provide an intimate, personalized and deliciously offline experience that can be hard to come by these days. In the words of Paul Rand, the great American graphic designer, “Good design adds value of some kind, gives meaning and, not incidentally, can be sheer pleasure to behold.” We second that emotion.
not to wear
i didn't follow the tour de france. i don't know much about cycling and i don't own a bike. (actually that not true, i'll clarify in another post.) however i do love the fixed gear bikes I see in the city. one thing that is for sure is that i am a sucker for type. i love the type on these shirts. i was shopping, a profession for many here in nyc, and something i don't do as much of as i once did. i found these shirts at just loved these shirts, i couldn't resist. they had all the right ingredients. color. type. variety. uniquness. when i see typography like this, i categorizes it as found type. my find. i guess these shirts are from late 60s or early 70s. i wonder how much 'design' time was spent on these. certainly brands like rugby and abercrombie spend a great deal of time mining this genera. i have one more that is the creme de la creme but I gave to a friend to photograph years ago and he can't find it. when he does I'll be sure to add it for your pleasure and mine.