Design is at the root of everything we do. To say it’s an obsession would not be overstating things. It has transformed our habits and our habitats. Wms & Co. offers everyday objects elevated by design and influenced by history. Each detail is carefully considered without becoming overwrought. These are exquisitely practical tools to enhance daily life. Use them often and they will acquire the rich patina of service. We think they provide an intimate, personalized and deliciously offline experience that can be hard to come by these days. In the words of Paul Rand, the great American graphic designer, “Good design adds value of some kind, gives meaning and, not incidentally, can be sheer pleasure to behold.” We second that emotion.
less is more
one designer who personified this minimalist doctrine was zdenek rossmann (1905 - 1984). his most famous book pismo a fotografie v reklame (lettering and photography in advertising) is not in my collection but i do own several examples of his wonderful minimialist typography of which this is one. this example from 1936 is as fresh today as the day it was designed. the czech avant garde between the 20s and 40s is one of my primary collecting vices. i invite you to return and peruse others from my collection.