Design is at the root of everything we do. To say it’s an obsession would not be overstating things. It has transformed our habits and our habitats. Wms & Co. offers everyday objects elevated by design and influenced by history. Each detail is carefully considered without becoming overwrought. These are exquisitely practical tools to enhance daily life. Use them often and they will acquire the rich patina of service. We think they provide an intimate, personalized and deliciously offline experience that can be hard to come by these days. In the words of Paul Rand, the great American graphic designer, “Good design adds value of some kind, gives meaning and, not incidentally, can be sheer pleasure to behold.” We second that emotion.
there was a time when my goal was to collect a book from all the great presses: aldine, aldus, bodoni. not sure where this idea originated, rather 19th-century, i think. i purchased a few but my enthusiasm waned and my goal with it. what i did continue to focus on was great title pages. here is one of my favorites, by edward estlin. you don't hear designers speak much of this, however. i remember it mostly from my english classes in college.
cummings was a master of understanding how to emphasize what he wanted to say. visually as well as when read out loud. i am no cummings scholar but have always liked his book the enormous room and loved how visual his poems are. i have never really appreciated poetry and i regret this.
this wonderful title page has a beautiful arrangement. it is just right. the designer as author. rather, the author as designer. i have never done any research to discover how involved cummings was with the typesetting of his works. yet another life path gone by and not taken.