Design is at the root of everything we do. To say it’s an obsession would not be overstating things. It has transformed our habits and our habitats. Wms & Co. offers everyday objects elevated by design and influenced by history. Each detail is carefully considered without becoming overwrought. These are exquisitely practical tools to enhance daily life. Use them often and they will acquire the rich patina of service. We think they provide an intimate, personalized and deliciously offline experience that can be hard to come by these days. In the words of Paul Rand, the great American graphic designer, “Good design adds value of some kind, gives meaning and, not incidentally, can be sheer pleasure to behold.” We second that emotion.
i mentioned previously that i take photo after photo of found gloves. as my daughter grew, she became my spotter. “dad,” she’d say, “there's a good one.” how did she learn which one was a good one was? i must have articulated the finer points of a run-over glove. having a child has it rewards and one of my favorite memories is of hearing my daughter answer this question: "what does your dad do?" "he's an art director." "what does an art director do? "well, he knows when a picture is good or not." how about that. do i really? i guess that's as good as any explanation i've heard. when i first came to new york and had the opportunity to work as an art director for bergdorf goodman, i attended a new york dinner with models, art directors, photographers—a serious fashion crowd. i was excited. they were all consumed by their work and life, as i was. since i had lived in the city only for a short while, i was as green as green could be. this scene and its myriad levels of sophistication intrigued and intimidated me. i was seated next to a fashionable blonde and, when she asked what i did for a living, i replied that i was a graphic designer. at the time, i was designing an identity for bergdorf's new men's store. i asked what she did. "an art director." "what’s the difference?" i asked naïvely. she looked at me coldly and blankly and said, quite seriously, “the difference is a graphic designer takes a photograph, places it on a page and puts white space all around it. an art director takes that same photo and bleeds it on all four sides." i laughed; she didn't. when i saw this cartoon in the new yorker years ago, i cut it out and added it to all the others i have saved over the years. the memory of all this came back to me upon seeing the cartoon. it’s certainly another explanation to consider.