Design is at the root of everything we do. To say it’s an obsession would not be overstating things. It has transformed our habits and our habitats. Wms & Co. offers everyday objects elevated by design and influenced by history. Each detail is carefully considered without becoming overwrought. These are exquisitely practical tools to enhance daily life. Use them often and they will acquire the rich patina of service. We think they provide an intimate, personalized and deliciously offline experience that can be hard to come by these days. In the words of Paul Rand, the great American graphic designer, “Good design adds value of some kind, gives meaning and, not incidentally, can be sheer pleasure to behold.” We second that emotion.
big blue continues
i enjoy searching for vintage ibm materials. i recently purchased a new book (at least new to me): 'the interface, ibm and the transformation of corporate design.' i have only skimmed it, but it has already heightened the pleasure i take in that period of design.
i started out as a lover of corporate identity, long before the phrase 'branding' was used. i often prefer to use the word 'identity.' it's more manageable, in my mind, and often more relevant to many of the clients with whom i work. i'm not sure if rand designed this letterhead, but i expect so. i would guess it's a relatively early design given the logo. rand was designing pretty much all ibm's materials himself during the early years. there should be an exhibition of just the ibm stationery materials. there were vast quantities of them. i believe at one time ibm was responsible for using more paper for promotional materials and company literature than any other company in the world. incredible. i remember interviewing at saatchi in the '80s. i was told that i would be working primarily on the ibm account and was asked how i felt about bodoni. since it was the ibm house font, i gathered i wouldn't be using anything else. this letterhead is certainly before those days. i love the use of city typeface, too. it works perfectly for me. and that blue edge….hey, i'm a happy collector.