Design is at the root of everything we do. To say it’s an obsession would not be overstating things. It has transformed our habits and our habitats. Wms & Co. offers everyday objects elevated by design and influenced by history. Each detail is carefully considered without becoming overwrought. These are exquisitely practical tools to enhance daily life. Use them often and they will acquire the rich patina of service. We think they provide an intimate, personalized and deliciously offline experience that can be hard to come by these days. In the words of Paul Rand, the great American graphic designer, “Good design adds value of some kind, gives meaning and, not incidentally, can be sheer pleasure to behold.” We second that emotion.
a missing piece
in a previous post i shared a wonderful type specimen book from paul rand's library. i also mentioned mr. rand's habit of cutting up his books and using those pieces in his designs. here is one particular example. this is a brochure for ibm celebrating and outlining the company. it’s one of many brochures rand designed during his thirty-plus years working with the company. note the 'i' is cut from this exact page. i believe other letters are from this same specimen book but i have not made a systematic check. i own quite a few monographs on designers: max bill, richard lohse, and many others. two monographs on tschichold were published last year but i was most impressed by christopher burke's. i learned so much and saw work of his that had never before been published. i am amazed how many simply do not dig very deeply into the designer's motivation or references or inspiration. original research is so valuable and rewarding. it is not fascinating to see how the mind works? hopefully I can surprise you again.